WE WRITEDESIGNMARKETPUBLISHPRINT

WE ARE THE BLUPEN - INK. CREATE. LOVE./

WHO WE ARE

“A Creative man is Motivated by the Desire to Achieve, not by the desire to beat others.”

– Ayn Rand

THE BLUPEN, established in 2008, is a full-service, award-winning digital creative and strategic communications agency specializing in minority B2B, B2C, and C2C development. We help clients realize their defining moments and bring complex issues to life through smart thinking and beautiful storytelling.

Our team of creatives is composed of highly-skilled minority women writers, strategists, designers, developers, publicists, and image consultants dedicated to delivering remarkable online and market launch experiences. We fuse passion, creativity, and technology to maximize the impact of growing brands.

We create cohesive and unified communication campaign strategies that help clients win customers, improve visibility, generate revenue, and achieve favorable outcomes.

"There is no greater agony than bearing an untold story inside you." – Maya Angelou/

The first step in writing a clear solution is to have a plan. Whether writing for business, creative, editorial, communications, or publishing; we solve problems by telling stories in a meaningful and unique voice through:

Expository Writing

We seek to inform, explain and clarify using relevant content.

Descriptive Writing

We focus on communicating using vivid, colorful, and detailed content.

Persuasive Writing

We develop word choice, logical arguments, and cohesive content that influences trust.

Narrative Writing

We tell organized stories that engage, empower, and entertain diverse audiences.

HOW WE OPERATE

WE BUILD RELATIONSHIP

We truly take our time to get to know you and your needs.

WE SUPPORT CREATIVITY

We are committed to helping you discover and live creatively.

WE EVOLVE WITH YOU

You can count on us to develop systems that help you as your goals and needs change.

WE WORK WITH INTEGRITY

We serve with authenticity and appreciate that you have trusted us with your vision.

INNOVATION HOURS

HAPPY CLIENTS

PROJECTS DONE

AWARDS WON

WHAT WE DO

ADVERTISING/MARKETING

We increase brand awareness and purchasing power by exposing target audiences to all components of your company, product, service, or person.

BOOK PUBLISHING

We guide you through the publishing process from concept to launch as well as ensure that your brand image and book scale marketing proficiency.

BRAND IDENTITY

We distinguish your brand in the customers’ mind using creative appeal and consistency throughout all visual elements of design, typeface, content, and tone.

BUSINESS ANALYSIS

We evaluate operational performance, software systems, and organizational change to recommend solutions that help your business reach its goals.

CONTENT STRATEGY

We develop and manage the delivery of all content, images, and multimedia to create a cohesive and meaningful engagement with the target audience.

GRAPHIC & WEB DESIGN

We solve visual communications problems with innovative technology and the creative use of images, words, and graphics for web, mobile, layout, and print.

MARKET LAUNCH

We release your company, product, service, or person using traditional, digital, and social media marketing and celebrate with a brand engagement party.

PUBLIC RELATIONS

We gain public trust through a favorable brand image by monitoring and building relationships on your behalf as well as oversee all crisis management.

SOCIAL MEDIA

We establish your brand influence and broaden your reach using multi-narrative storytelling, AD campaigns, and sharable creative content.

WE CAN HELP
YOU BECOME
AN AUTHOR

WRITE & EDIT

PUBLISH & MARKET

DESIGN, WEBSITE & PRINT

BRAND IMAGE & LAUNCH

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